About Us

We, Jennifer Chernick and Julia Torgovitskaya, founded iCadenza in 2009 with the goal of ensuring that classical music and the performing arts will thrive, inspire, and change lives in the long-term. After researching the field and interviewing many established and emerging artists, we found our angle – supporting individual musicians and empowering them to embark on their careers with creativity, a positive attitude, an entrepreneurial spirit and skill set, and, most importantly, a strong sense of personal value. We discovered that many institutions struggle to prepare musicians to meet the demands of a career in the 21st century. We work to fill that gap, by offering services to artists in the areas of branding, promotion, and career strategy.

We know very well  that the path to becoming a professional musician can be a very rocky one. Emotional ups and downs, criticism, rejection, judgment (both self-imposed and from others), political games, victimization, and other elements can really cramp one’s style…and make it nearly impossible to stay open minded, let alone connected to the joy and magic of being a musician. While we can’t change the institutions and behaviors in the classical music field overnight, at iCadenza we are committed to helping individual musicians feel more connected to their personal value and to their motivations for pursuing this career, as well as empowering them with real skills. We see this as the key to effective promotion and satisfying professional growth.

What are your biggest challenges? What is standing the way of your success? Email us and we’ll start the discussion – jennifer[at]icadenza.com and julia[at]icadenza.com