Welcome to the iCadenza Blog …

This is a FREE library full of articles written by music industry professionals, aimed at offering expertise and inspiration to aspiring artists.

Why do they always seem to get the call?

Some people seem to know everyone.  Do you know someone like this? Let’s call her Lucy.  Lucy is always first to be recommended for a gig.  Tons of people want to collaborate and work with her.  When she has a favor to ask, needs people to come to an event,

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Are you putting something off?

Embracing, Understanding, and Navigating around Resistance Are you putting anything off?  Is there something you’re putting off that is really important to you as an artist, important to having the career you’ve always dreamed of having and yet….you just can’t make yourself do it?  Say hello to Resistance.  You might

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3 Keys to Successful Fundraising

Big artistic projects need major support.   Fundraising is key to every major artistic venture. If you’re the engine driving a new artistic project, you want to make the most of your fundraising efforts.  Fundraisers Don’t Always Meet Their Financial Goals Have you been part of a fundraiser that fell short? 

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Acknowledging our Grief

I’ve been really busy the last six months.  Acquiring food and necessities during shortages. Checking in with friends and relatives. Worrying about whether my parents were taking sufficient precautions.  Setting up Zoom happy hours for friends and group meetings for industry colleagues. Restructuring our group offerings at iCadenza in the

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