When you wake up five years from now, what do you hope your life and career will look like? I know, I know. You’re still wrapping your head around what you want THIS year. But it’s important to look forward, and here’s why: I imagine you have big goals to get your music heard. Maybe you … Read more
It’s so hard to believe that we’re already nearing the end of December! 2017 has been a big year for the world at large and in many of our lives. At iCadenza, it has been a year of intense growth and learning. Our team has expanded, we worked with many more inspiring clients, and we … Read more
Back when we first started our agency, Cadenza Artists, Julia and I struggled to get responses from presenters to our cold emails. And nothing is more frustrating than pouring your time and energy into an email only to hear crickets in response. The good news is, after a number of heartbreaking strikeouts, we started to learn … Read more
Ten years ago, I was a stereotypical hard-working, driven, committed young musician. I practiced more than my peers, I did everything my teachers and mentors asked, and I earned accolades along the way. All the way through a Doctor of Musical Arts degree, I energetically pursued my biggest goal: to earn a position as a viola professor … Read more
Success in the performing industry relies heavily on your relationships, whether they be with presenters, bloggers, PR people, fellow artists, critics, or fans. The problem? Without a reliable system, managing your contacts gets overwhelming. It’s easy to forget who you’ve reached out to and what the outcome of your conversation was. Most musicians have tried … Read more
21st-century musicians are the ultimate freelancers. You might have multiple jobs like performing with an organization, booking and performing your own gigs, teaching, administration, and/or a nonmusical day job. Many refer to this as a “portfolio career” and it has become the norm for musicians. But keeping up with all of your jobs and projects … Read more
Do you ever notice how a single day goes by SO quickly? For me, a whole week can drift away without me doing the one big thing I wanted to do. Maybe that’s why I love reading about morning routines and time-management hacks. From The Miracle Morning to the The 5 AM Club, I’ve read … Read more
In just a couple of weeks, 2017 will be in the rearview mirror. And there will be lots of pressure to look ahead and set goals for next year. But before you jump ahead, there’s something that you should do first. This is something that we do every year with our iCadenza team, and it … Read more