Welcome to the iCadenza Blog …
This is a FREE library full of articles written by music industry professionals, aimed at offering expertise and inspiration to aspiring artists.
How to Get Gigs Through Friends (Without Making It Awkward)
When you think about how to get gigs, a few options are pretty obvious: You can research venues and send cold emails pitching yourself or your project. You can follow the more traditional path and audition for orchestras or ensembles. You can even rely on word of mouth and referrals through friends. We’ve been
How to Manage a Portfolio Career: 7 Arts Entrepreneurs Share Their Tips
There are many terms for it: The gig economy. Contract work. A portfolio career. Whatever name you use, it’s considered by many to be the future of employment. A study by Intuit predicted that 40% of American workers would be independent contractors by 2020. For musicians especially, juggling multiple jobs
Podcast #33: Jenny Bilfield
Today’s guest, Jenny Bilfield, is a classically trained composer and pianist whose administrative career has taken her around the world. She is currently serving as the fourth President and CEO of Washington Performing Arts in Washington, D.C., and her story of how she got there is a wonderful mix of
Get Your Music Heard: 6 Business Skills Every Musician Needs to Be Successful
When you wake up five years from now, what do you hope your life and career will look like? I know, I know. You’re still wrapping your head around what you want THIS year. But it’s important to look forward, and here’s why: I imagine you have big goals to get
Podcast #32: Susan Lape
Today I had the opportunity to sit down with an old friend of mine from Stanford, Susan Lape. Susan has gone on to do such amazing things in the field of arts administration and is currently the Executive Director of the Chicago Youth Symphony Orchestras. The way she built her
Podcast #31: Jason Heath
This episode inspired us to rethink how we make and promote our art—and we hope it does the same for you! Meet Jason Heath, longtime podcaster about all things bass. During our conversation, we cover it all, including: The pros and cons for starting your own podcast A surprisingly simple