Welcome to the iCadenza Blog …

This is a FREE library full of articles written by music industry professionals, aimed at offering expertise and inspiration to aspiring artists.

Safety at Work in the Post-COVID World

I’m hearing from a lot of musicians recently that they are concerned about their personal safety at work.  We’re seeing many organizations rush to get back into action.  This push is driven by a need to maintain programming, to stay in touch with audiences, maintain revenue, or to provide opportunities

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Shifting to a New Music World

In the past couple weeks, it has come to the attention of many artists that a shift to a new normal in the music world may take a lot longer than we originally expected and hoped.  We’re all adjusting to the fact that this is a marathon, not a sprint. 

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Setting Big Goals That You Can Achieve

Setting Goals – That’s easy, right?  Setting goals and achieving goals. It seems like it should be a straight line… Set a goal Take steps to achieve it Achieve the result  Repeat  Somehow it never seems that straightforward.   The first leap is setting goals in the first place. Let me

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