Welcome to the iCadenza Blog …
This is a FREE library full of articles written by music industry professionals, aimed at offering expertise and inspiration to aspiring artists.
I’ve been really busy the last six months. Acquiring food and necessities during shortages. Checking in with friends and relatives. Worrying about whether my parents were taking sufficient precautions. Setting up Zoom happy hours for friends and group meetings for industry colleagues. Restructuring our group offerings at iCadenza in the
Here is my time tested, three-step process to turn any idea into an actionable project that you can pursue. Artists come to me with so many ideas and they get so excited about them. But almost as quickly as they have an idea they also get disillusioned because they don’t
I’m hearing from a lot of musicians recently that they are concerned about their personal safety at work. We’re seeing many organizations rush to get back into action. This push is driven by a need to maintain programming, to stay in touch with audiences, maintain revenue, or to provide opportunities
Yes, it is totally possible to build and cultivate your network online. I’ve been doing it for years.
Long before 2020 hit, I was working in the virtual space. During the years I spent as a consultant and manager, I worked with clients across the US and the world, many of whom I’ve still never met in person. Even now in my coaching practice, there are many clients
If you’re a self-managed artist, you know that it takes a lot of hustle to get your music heard and keep your career on track. You must think like an entrepreneur — which means you might feel like two separate people: an artist and a businessperson. Luckily, it’s possible to