
Welcome to the iCadenza Blog …
This is a FREE library full of articles written by music industry professionals, aimed at offering expertise and inspiration to aspiring artists.

From Wild Child to Pioneer: How the Classical World (eventually) Invited Me In
You may come to a point in your creative career where you ask yourself: Should I follow the established path? Or should I try something completely different? Trying something different means employing both a creative and destructive force. To do something truly unique, new, and creative, you have to disrupt

Looking Back on Idea to Impact 2021
This month, we celebrate the culmination of our seventh round of Idea To Impact, one of our signature iCadenza programs. Each completion is bittersweet, with a new cohort of I2I alumni out in the world, accelerating growth and change. This fearless group started in the spring of 2021 and Julia

Why do they always seem to get the call?
Some people seem to know everyone. Do you know someone like this? Let’s call her Lucy. Lucy is always first to be recommended for a gig. Tons of people want to collaborate and work with her. When she has a favor to ask, needs people to come to an event,

Are you putting something off?
Embracing, Understanding, and Navigating around Resistance Are you putting anything off? Is there something you’re putting off that is really important to you as an artist, important to having the career you’ve always dreamed of having and yet….you just can’t make yourself do it? Say hello to Resistance. You might

3 Keys to Successful Fundraising
Big artistic projects need major support. Fundraising is key to every major artistic venture. If you’re the engine driving a new artistic project, you want to make the most of your fundraising efforts. Fundraisers Don’t Always Meet Their Financial Goals Have you been part of a fundraiser that fell short?

Let’s Skip New Year’s Resolutions this Year and Do Something Better
I’m not doing any New Year’s Resolutions this year and I’m inviting you to join me. New Year’s Resolutions are about becoming a better you. Developing new habits. Nurturing your strengths. Becoming a faster, fitter, kinder, more efficient, more creative you. A way to strive towards who you want to