Our Story

The career you’ve been dreaming of is waiting for you.

We’re here to help you claim it and create it.


iCadenza was founded on a lofty dream:
To help prominent and emerging musicians create successful careers on their own terms.

As performers ourselves, we know that crafting a career in music isn’t for the faint of heart. Self-criticism and self-judgement hold many musicians back from putting themselves out there in the way that’s required today.

On top of that, institutions struggle to prepare musicians to meet the demands of a career in the 21st century. In an industry driven by tradition, gatekeepers, and “the powerful few,” musicians often struggle to be seen.

We started our business because we feel there’s a better way.

We believe you can:
  • Connect to the joy and magic of your art, while making a living that supports you and your family.
  • Expand your influence and make an impact—without sacrificing your values or desire for growth.
  • Feel in control of your career and its trajectory, rather than feeling like where you end up is a “happy accident.”

The Origin of iCadenza

iCadenza was founded in 2010 by best friends, Jennifer Rosenfeld and Julia Torgovitskaya Rapoport.

By building this business from the ground up, they learned the entrepreneurial skills needed to stand out in a crowded industry—and they have taught thousands of musicians everything from building a personal brand, to self-promotion, to positive mindset strategies.

Today iCadenza has a growing team, as well as a sister company, Cadenza Artists.

All the work we do is inspired by our passion for this industry and helping musicians, music universities, and arts organizations thrive.

Our Guiding Philosophy

iCadenza seeks to enable musicians to define their own success and take action on their dreams. So many times, our clients are following paths they were shown by someone else, only to realize that they’re looking for so much more.

Working with our coaches gives you support to discover and walk your own path. 

We support you to identify your unique value as an artist and communicate it to your audience, to build new relationships to grow your network, and to take action to make your dream a reality.

Are you ready to take action to achieve your next big break? Join our newsletter to get free resources or write to us at info@icadenza.com to find out how we can work together.

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