
Welcome to the iCadenza Blog …
This is a FREE library full of articles written by music industry professionals, aimed at offering expertise and inspiration to aspiring artists.

Fabiana Claure on What It Takes to Turn Your Craft into a Viable Business
Meet Dr. Fabiana Claure, a multifaceted concert pianist, educator, and entrepreneur. As Director of Career Development and Entrepreneurship in Music at the University of North Texas and Co-Founder and Executive Director of the Superior Academy of Music in Miami, FL, Dr. Claure is a leader among entrepreneurial musicians — and

Podcast #24: Beth Morrison
How do you take an idea and turn it into an opera? Today on the show Beth Morrison gives us an overview of what it takes to produce an opera, from the original concept to opening night. Beth Morrison is the founder and creative director of Beth Morrison Projects (BMP),

Reclaiming My Identity As a Musician
I want to share a story that I still haven’t told most people. We all have experiences that define who we are. This is certainly true for us musicians, whose musical and artistic work are so core to our identity. Over the last 10 or so years, I’ve struggled with

Podcast #23: Elaine Martone
Have you been thinking about making your first record? Don’t miss this conversation with 5-time Grammy-Award winning producer and 2017 Ojai Music Festival Producer Elaine Martone. At Telarc as Executive Vice President of Production, Elaine built the finest audio production team in the industry, garnering praise for excellence in all

3 Essential Habits of Successful Entrepreneurial Musicians
It took Julia and I some time to reach the point where our two businesses were sustainable enough to grow our teams and not worry about whether we will still exist in a month. After all, we started iCadenza fresh out of college at a time when we had literally

Podcast #22: Chad Goodman
“It wasn’t in the plan!” Have you ever had this moment in your career? At age 13 Chad Goodman had a clear vision for becoming a professional trumpet player. After attending the Eastman School of Music for trumpet performance and moving to San Francisco to continue his education, he bumped