Welcome to the iCadenza Blog …
This is a FREE library full of articles written by music industry professionals, aimed at offering expertise and inspiration to aspiring artists.
Podcast #19: Astrid Baumgardner
Meet New York City-based career coach, Astrid Baumgardner. You’ll hear about how she uses research on happiness and emotional intelligence with her clients, as well as her duties as a board member and the trends she sees working with many 22- to 30-year-old freelancers. As president of Astrid Baumgardner Coaching
Using Excel to Track Your Contacts? 5 Better (And Free!) CRM Systems for Musicians
Success in the performing industry relies heavily on your relationships, whether they be with presenters, bloggers, PR people, fellow artists, critics, or fans. The problem? Without a reliable system, managing your contacts gets overwhelming. It’s easy to forget who you’ve reached out to and what the outcome of your conversation
Musician & Entrepreneur: How to Wear Both Hats and Find Success
“Making music and running an entrepreneurial career are dual roles now required of today’s artists.” The quote is from an article out of Berklee College of Music. But you don’t need Berklee to tell you that; you’ve likely seen the truth of this statement for yourself. You’re seeing more and
Podcast #18: Bruce Adolphe
Are you a multi-passionate musician? Have you ever wondered how you can incorporate passions outside of music into your work? Bruce Adolphe is an accomplished composer, educator, performer, and author who has built relationships with neuroscientists, major presenting institutions, and a well-known radio network to share his own findings and
How to Request a Music Review (Free Template)
Does it feel harder than ever to get reviews of your gigs, projects, or albums? You’d love to get good press. Afterall, reviews help legitimize who you are as an artist. And if you’re looking to tour, many presenters and venues prefer to work with artists who have a proven
Podcast #17: Jean Davidson
What does it take to become the CEO of a major arts organization? Just like becoming a successful performer, there is no one path to becoming a CEO. Jean Davidson, the President and CEO of the Los Angeles Master Chorale, joins Kelly to talk about a few of her big