
Welcome to the iCadenza Blog …
This is a FREE library full of articles written by music industry professionals, aimed at offering expertise and inspiration to aspiring artists.

6 Social Media Practices That Successful Performers Get Right
Do you ever come down with a severe case of social media envy? You see other performers with huge followings, tons of interaction, and a thriving, vibrant community… while you’re getting sidetracked trying a memorable hashtag for your new project and watching Carpool Karaoke videos (again). And that, in a

Why Booking Your Own Gigs Is So Hard (And How to Make It Easier)
When it comes to booking your own gigs, you can be faced with many reasons to give up. You might do everything you’re supposed to and still get rejected. Maybe a venue says no outright. Or they don’t respond to your emails. Or they don’t call you back. You get frustrated

Podcast #8: Chrysanthe Tan
In this episode, host Kelly Kasle speaks with violinist, composer, and writer Chrysanthe Tan. They talk about how Chrysanthe overcame her insecurities about combining her interests and talents, and how she has created a niche market for her work. She stresses to young musicians the importance of being yourself and how to

Musician’s Review: ELF, a Multimedia Performance
This July I attended ELF — A Multimedia Concert, which examined the remaining artifacts and impact of “Project ELF,” a Cold War-era deep-water submarine communications project by the US Navy. The concert featured the composition ELFsong by Ashlee Busch synchronized with a video installation by artist Nayda Collazo-Llorens and writer

Musician’s Review: Tanglewood Festival of Contemporary Music
I take a yearly trip out to the Berkshires in Eastern Massachusetts, and it has become a summer tradition. As a child, I would hike the hilly woods — taking in the vistas from Cascade Waterfall or Mount Greylock, the point of highest elevation in Massachusetts — with my aunt

4 Steps for Managing a Side Project When You’re Already Busy
Whether you are trying to record your own album, start a concert series, or launch a business on the side, there are probably a few challenges you run into when trying to get your side project off the ground: Finding the time you need to work on your side project