Welcome to the iCadenza Blog …

This is a FREE library full of articles written by music industry professionals, aimed at offering expertise and inspiration to aspiring artists.

Booking Your Own Tour: Tips for DIY Musicians

One of the things that agents and managers look for when deciding to take on an artist is that s/he has a touring history. That’s because a successful tour typically proves that you can promote your art effectively, attract an audience, and withstand the stress and surprises of a tour.

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podcast-interview-jeffrey-schindler

Podcast #7: Flutist Sarah Robinson

In this episode our new podcast host, Kelly Kasle, talks to rock star flutist Sarah Robinson. They discuss how Sarah’s original goals changed over time because of life obstacles (like the 2008 Financial Crisis), as well as career challenges presented by the classical music industry. She stresses to young classical

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Why Musicians Must Have a Mission Statement

Musicians and performers tend to resist to putting their art into words. Often they say that their work speaks for itself. It’s understandable. Sometimes trying to sum up your artistry can leave you feeling like you’re not quite capturing the essence of what you do. And that’s the reason it’s

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Musicians, Are You Ready for a Booking Agent?

The frustrating truth about the music industry is that becoming the best musician you can be doesn’t guarantee success — nor does it guarantee that you’ll get noticed by a manager or booking agent. These days, you’re required to be more than a musician. You’re expected to find and grow an

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Artist Interview: Cathy Di Toro

Whether she’s appearing in her high-energy bands, “Party Like It’s” and “The Legwarmers,” or organizing a great night of female-led bands at Tortoise and Hare, Cathy Di Toro is a force of nature. As both a performer and show organizer and booker, Cathy is also a great example of how

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Fine Art Portrait Photographer Nikolaj Lund

As a musician, getting just the right headshot can feel like a lot of pressure. Afterall, your headshot isn’t just about having a flattering picture. It must convey the type of performer you are, hint at your personality, capture the attention of presenters and/or directors — and align with the

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