
Welcome to the iCadenza Blog …
This is a FREE library full of articles written by music industry professionals, aimed at offering expertise and inspiration to aspiring artists.

Can’t Finish What You Start? The Case of the Never-Ending To-Do List
In Getting Things Done, David Allen notes, “Much of the stress that people feel doesn’t come from having too much to do. It comes from not finishing what they’ve started.” I came across this quote recently and it keeps coming up in my thoughts. It’s fascinating because I feel like most

Need to Get Motivated? Our Surprising Way Eliminate Excuses
After a short ferry ride from Seattle, we arrived on Vashon Island. But we weren’t sure how to get from the ferry port into town where we’d be renting a car. “Oh, just try hitchhiking,” a local told us. “Everyone does it. Someone will see you’re stranded with luggage and

Recording an Album: 4 Life-Changing Lessons I’ve Learned So Far
Tory has long been a part of the iCadenza community. Recently, we asked her to share what she’s learned during the making of her first recording. In today’s blog post, she shares the challenges she faced and the ways she’s grown throughout this intense process. I love singing. I’ve been singing as

March of the Penguins with Orchestra: iCadenza Case Study
July 8, 2015 was an important milestone in the life of iCadenza and Cadenza Artists. It was the culmination of months and years of work on a project that, at many times, we weren’t sure would come to fruition. What was this momentous event? It was the debut of March

How to Handle Change & Increase Your Creativity
Meet our team member Cheri! In Cheri’s guest post, she shares helpful tools to handle life’s unexpected changes so that your creativity (and peace of mind) can continue to flourish. Change has been my teacher for the past few months, triggering me. Sometimes I crave it, feeling frustrated it’s not happening

Get out of Your Comfort Zone: Lessons from The Savvy Musician
Julia and I have attended so many conferences over the last several years that we’ve lost count! Most of them have a pretty similar format: lectures and panels in rooms of various sizes, often with a marketplace where presenters, artists, and managers/agents congregate and do business. There are lots of