Welcome to the iCadenza Blog …
This is a FREE library full of articles written by music industry professionals, aimed at offering expertise and inspiration to aspiring artists.
Tips on Changing Your Thoughts: Part 2
Last week, I shared with you what some of the voices in my head say to me on a loop. If you missed what I wrote, you can catch up here. In that post, I mentioned that I had some tips for reprogramming your inner voices and changing your thoughts.
The Voices in My Head: Tips on Changing Your Thoughts Part 1
Last week, I realized that lately, my most destructive thought pattern is the assumption that how I am today and the choices that I make (or fail to make) define who I will become. I’m definitely my own worst critic, but the truth is that my self-criticism is compounded by
Jennifer’s Writing a Musical! Can You Relate to Her Fears?
Over the last several years, Julia and I have done a lot of work supporting the artistic process and goals of our clients as they develop and launch new projects. It’s been wonderful and rewarding—and, it’s given me the itch to work on an artistic project of my own! I
How to Get Noticed as an Artist: 1 Easy Technique
In our work with musicians and performing artists, one question we get asked a lot is: How do I stand out? The competition feels tighter than ever. Opportunities seem scarce. And you want to set yourself apart from the pack. There’s one simple way to get noticed as an artist—and it
Are You Making These Marketing Mistakes? How to Promote Your Work
As a whole, artists have a bad reputation when it comes to self-promotion. Tabloids poke fun at “diva” behavior. People pour over tell-alls that detail over-the-top behavior backstage. And then there’s “that guy,” the one who manages to post 3 times a day on every form of social media, and somehow
Are These 3 Excuses Stopping You? Overcoming Self-Sabotage Behavior
You’re far from complacent. You understand that to get ahead you need to make your own opportunities. So what are you supposed to do if you’ve been putting in the effort but not seeing the results? Many of our clients tell us that as the years go by, they refine