
Welcome to the iCadenza Blog …
This is a FREE library full of articles written by music industry professionals, aimed at offering expertise and inspiration to aspiring artists.

5 Mature Ways to Handle Failure
A couple of weeks ago, I got an email that shot me straight in the heart. Like an arrow, the words I read pierced me to my very core. I wanted to share my story with you—and talk about how I handle failure—because you might have had similar experiences. The email

Susan Kane Reflects on Her New Book: The 21st Century Singer
About a month ago, we got a very special present in the mail—a copy of Susan Mohini Kane’s brand-new book, The 21st Century Singer. Not only is it a fantastic, indispensable resource for singers, this book holds a special place in our hearts. That’s because we first worked with Susan

Tips on Changing Your Thoughts: Part 2
Last week, I shared with you what some of the voices in my head say to me on a loop. If you missed what I wrote, you can catch up here. In that post, I mentioned that I had some tips for reprogramming your inner voices and changing your thoughts.

The Voices in My Head: Tips on Changing Your Thoughts Part 1
Last week, I realized that lately, my most destructive thought pattern is the assumption that how I am today and the choices that I make (or fail to make) define who I will become. I’m definitely my own worst critic, but the truth is that my self-criticism is compounded by

Jennifer’s Writing a Musical! Can You Relate to Her Fears?
Over the last several years, Julia and I have done a lot of work supporting the artistic process and goals of our clients as they develop and launch new projects. It’s been wonderful and rewarding—and, it’s given me the itch to work on an artistic project of my own! I

How to Get Noticed as an Artist: 1 Easy Technique
In our work with musicians and performing artists, one question we get asked a lot is: How do I stand out? The competition feels tighter than ever. Opportunities seem scarce. And you want to set yourself apart from the pack. There’s one simple way to get noticed as an artist—and it