
Welcome to the iCadenza Blog …
This is a FREE library full of articles written by music industry professionals, aimed at offering expertise and inspiration to aspiring artists.

What’s more important: “winning” or getting what you want?
I negotiate every single day. I negotiate with venues on behalf of the artists we represent; I negotiate with partners about how our relationship (financial and otherwise) will be structured; I negotiate with the artists we represent about how we will achieve our common goals; I work with prospective clients

The Last Item on Your List May Be the Most Important
In the middle of last week, I was going through my to-do list, which had suddenly ballooned out from about 10 items to well over 30. On our team, we use Asana, which is a great tool for staying organized with our to-dos, but it doesn’t make things less overwhelming.

Looking Back on 5 Years of iCadenza
A few weeks ago, Julia and I were having lunch. At one point she said to me, “you know what I realized recently? We’ve been doing this for five years.” I looked at her, surprised. Of course, I believed her, but I had to think it through myself. We graduated
Making Time for Your Career Development Practice
A few posts ago, I made an analogy between the regularity of a daily flossing habit and an ideal career development practice. I should emphasize that this was not to suggest that one must devote significant time to career development every single day, but to find a schedule that is
Designing Your Career Development Practice
Last week we discussed the value of having a career development practice. Today we’ll talk about how to find the right system for you. When it comes down to working on your career, there are two basic elements – time and substance. How much time do you have and how
Making Career Development a Habit
If you’ve mastered a routine of flossing your teeth (almost) every day, then you should have no problem making career development a habit! If you’ve ever been to the dentist, you know that flossing is really important – something you’re supposed to do once a day. I have a good