The Key to Effective Promotion

There is a pervasive stereotype that musicians are self-centered and self-promoting. After all, isn’t that what the term “diva” suggests?

Recall the infamous joke:

Q: How many sopranos does it take to change a light bulb?

A: Just one – she holds up the lightbulb and the world revolves around her.

Obviously, there are similar jokes about tenors, conductors, violinists, etc.

Despite the widespread belief that music is a purely ego-driven field, the vast majority of musicians I know prove otherwise. They are incredibly humble and down-to-earth. In fact, they are actually concerned that their promotional efforts will cast them as arrogant and shameless, living up to the stereotype. While I am thrilled to work with colleagues and clients who are kind, genuine, and humble individuals, I’ve seen their good intentions stand in the way of effective promotion and career growth. Perhaps because of another rampant misconception – that promotion IS inherently shameless and offensive, that there is only one way to self-promote.

While it’s easy to claim that there is a better to way to promote oneself, discovering and implementing it is another story.

That is why we are offering a FREE workshop on March 24th to talk about our top strategies for self-promotion for musicians. In our view, it is all about promoting from a place of value, instead of ego.

We hope you’ll join us! Come to have a great time, network with new colleagues, and walk out with an actionable promotion plan. Space is limited so RSVP to reserve a spot! See the flyer below for full details.

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