
Welcome to the iCadenza Blog …
This is a FREE library full of articles written by music industry professionals, aimed at offering expertise and inspiration to aspiring artists.

Musician’s Review: Tanglewood Festival of Contemporary Music
I take a yearly trip out to the Berkshires in Eastern Massachusetts, and it has become a summer tradition. As a child, I would hike the hilly woods — taking in the vistas from Cascade Waterfall or Mount Greylock, the point of highest elevation in Massachusetts — with my aunt

4 Steps for Managing a Side Project When You’re Already Busy
Whether you are trying to record your own album, start a concert series, or launch a business on the side, there are probably a few challenges you run into when trying to get your side project off the ground: Finding the time you need to work on your side project

Is It Totally Irresponsible to Be Your Own Agent?
Interesting story. Shortly after announcing the opening of our online course, Be Your Own Agent, we received an email from someone in our network saying this: Sorry but please don’t do this. If you’re good, agents will come find you like mine did. It brings down quality and consistency in

Booking Your Own Tour: Tips for DIY Musicians
One of the things that agents and managers look for when deciding to take on an artist is that s/he has a touring history. That’s because a successful tour typically proves that you can promote your art effectively, attract an audience, and withstand the stress and surprises of a tour.

Podcast #7: Flutist Sarah Robinson
In this episode our new podcast host, Kelly Kasle, talks to rock star flutist Sarah Robinson. They discuss how Sarah’s original goals changed over time because of life obstacles (like the 2008 Financial Crisis), as well as career challenges presented by the classical music industry. She stresses to young classical

Why Musicians Must Have a Mission Statement
Musicians and performers tend to resist to putting their art into words. Often they say that their work speaks for itself. It’s understandable. Sometimes trying to sum up your artistry can leave you feeling like you’re not quite capturing the essence of what you do. And that’s the reason it’s