Welcome to the iCadenza Blog …
This is a FREE library full of articles written by music industry professionals, aimed at offering expertise and inspiration to aspiring artists.
Musicians, Are You Ready for a Booking Agent?
The frustrating truth about the music industry is that becoming the best musician you can be doesn’t guarantee success — nor does it guarantee that you’ll get noticed by a manager or booking agent. These days, you’re required to be more than a musician. You’re expected to find and grow an
Artist Interview: Cathy Di Toro
Whether she’s appearing in her high-energy bands, “Party Like It’s” and “The Legwarmers,” or organizing a great night of female-led bands at Tortoise and Hare, Cathy Di Toro is a force of nature. As both a performer and show organizer and booker, Cathy is also a great example of how
Fine Art Portrait Photographer Nikolaj Lund
As a musician, getting just the right headshot can feel like a lot of pressure. Afterall, your headshot isn’t just about having a flattering picture. It must convey the type of performer you are, hint at your personality, capture the attention of presenters and/or directors — and align with the
How to Write a Press Release Without Making Yourself Crazy
You’ve got an exciting project that you’ve been working on for months — and you’re ready to tell the world about it. There’s just one catch. You have to write a press release. Intimidating much? Because you’re no slouch, you do lots of research. You read articles that say press
How I Successfully Crowdfunded My Classical CD in 30 Days
I didn’t think I’d be “that girl” asking for money to make my CD. Nevertheless, when I finally did jump into the crowdfunding pool, I realized quickly that I would either sink or swim. We all have friends who have asked us for support online. Chances are good that you’ve
Artist Interview: Maryjo Mattea
Many classical musicians say that they would like to learn what works well for other genres and apply those lessons to getting their own music seen and heard. This continues our series of interviews with bands outside of the classical music industry, written by Hannah Sternberg. Maryjo Mattea is a