
Welcome to the iCadenza Blog …
This is a FREE library full of articles written by music industry professionals, aimed at offering expertise and inspiration to aspiring artists.

A Personal Assistant: Why Musicians Need One
Tell us if this sounds familiar… …There’s just not enough time to get everything done. When you cross one thing off your to-do list, you usually have to add another. …Some days you feel like tedious work has overtaken your creative work. …You hit the pillow after a busy day

A Musician’s Experience as a Fan: Levitate Music & Arts Festival
“Beyond your own career, and given your current resources, in what ways do you hope to lend support to your new music community?” This was the question posed a few months ago by New Music Gathering, during a #musochat discussion on Twitter. And the responses sounded strikingly similar: “Show up.

Podcast #6: Greg Kastelman
In this episode, I interview the VP of Cadenza Artists, Greg Kastelman. Greg talks about his own journey entering the performing artists industry and learning the ropes to becoming a successful agent. He also shares some valuable advice for musicians and performers who are self-managed. Here are some of the

8 Mindsets That Are Keeping You Broke (& What to Do About Them)
You’ve got the talent. You’ve got the drive. You’ve worked long and hard on your craft. You have complex thoughts. Creative ideas. Hell, people even like your music! So you’re making a decent living, right? Cue collective sigh. If you’re struggling to make money from your music, you’re not alone. However,

5 Lessons Music Entrepreneurs Can Learn From Hamilton
2016 has proven conclusively, once again, that art can change the world. The most obvious evidence? Hamilton, the Broadway musical about the life of Alexander Hamilton, an immigrant who went on to become one of the most important founding fathers of the United States. Even in the midst of all

Artist Interview: Fellowcraft
Many classical musicians say that they would like to learn what works well for other genres and apply those lessons to getting their own music seen and heard. This continues our series of interviews with bands outside of the classical music industry, written by Hannah Sternberg. Last month, I interviewed