Welcome to the iCadenza Blog …
This is a FREE library full of articles written by music industry professionals, aimed at offering expertise and inspiration to aspiring artists.
Are You Making These Marketing Mistakes? How to Promote Your Work
As a whole, artists have a bad reputation when it comes to self-promotion. Tabloids poke fun at “diva” behavior. People pour over tell-alls that detail over-the-top behavior backstage. And then there’s “that guy,” the one who manages to post 3 times a day on every form of social media, and somehow
Are These 3 Excuses Stopping You? Overcoming Self-Sabotage Behavior
You’re far from complacent. You understand that to get ahead you need to make your own opportunities. So what are you supposed to do if you’ve been putting in the effort but not seeing the results? Many of our clients tell us that as the years go by, they refine
How One Negative Review Changed Everything
If you’re like most of the artists and performers we work with, you probably put a lot of pressure on yourself to be perfect. I do, too! In fact, I’m going share a personal story about my recent battle with perfection. Honestly, I’m a little nervous about being this vulnerable
Releasing the To-Do List
I’ve always been really attached to my to-do list. It gives me a sense of order in the midst of chaos. It makes me feel organized. It gives me a feeling of control, of having a plan, and of knowing what to do next. My obsession with scheduling and to-do lists
Redefining First Impressions
We’ve all heard this phrase a million times – “you can only make one first impression.” Yes, we should absolutely think carefully about how we come across to others and attempt to make a positive first impression, especially with people from whom we may want something, whether it’s a job,
3 “Internal” Behaviors for Career Transformation – in Music and Beyond
What is the difference between someone whose career appears to be moving forward in leaps and bounds, and someone who feels stuck in a rut? The difference between these individuals is usually not how hard they work, or how talented and lucky they are. Career transformation and growth is about