Welcome to the iCadenza Blog …
This is a FREE library full of articles written by music industry professionals, aimed at offering expertise and inspiration to aspiring artists.
How One Negative Review Changed Everything
If you’re like most of the artists and performers we work with, you probably put a lot of pressure on yourself to be perfect. I do, too! In fact, I’m going share a personal story about my recent battle with perfection. Honestly, I’m a little nervous about being this vulnerable
Releasing the To-Do List
I’ve always been really attached to my to-do list. It gives me a sense of order in the midst of chaos. It makes me feel organized. It gives me a feeling of control, of having a plan, and of knowing what to do next. My obsession with scheduling and to-do lists
Redefining First Impressions
We’ve all heard this phrase a million times – “you can only make one first impression.” Yes, we should absolutely think carefully about how we come across to others and attempt to make a positive first impression, especially with people from whom we may want something, whether it’s a job,
3 “Internal” Behaviors for Career Transformation – in Music and Beyond
What is the difference between someone whose career appears to be moving forward in leaps and bounds, and someone who feels stuck in a rut? The difference between these individuals is usually not how hard they work, or how talented and lucky they are. Career transformation and growth is about
What’s more important: “winning” or getting what you want?
I negotiate every single day. I negotiate with venues on behalf of the artists we represent; I negotiate with partners about how our relationship (financial and otherwise) will be structured; I negotiate with the artists we represent about how we will achieve our common goals; I work with prospective clients
The Last Item on Your List May Be the Most Important
In the middle of last week, I was going through my to-do list, which had suddenly ballooned out from about 10 items to well over 30. On our team, we use Asana, which is a great tool for staying organized with our to-dos, but it doesn’t make things less overwhelming.