Welcome to the iCadenza Blog …
This is a FREE library full of articles written by music industry professionals, aimed at offering expertise and inspiration to aspiring artists.
The Key to Effective Promotion
There is a pervasive stereotype that musicians are self-centered and self-promoting. After all, isn’t that what the term “diva” suggests? Recall the infamous joke: Q: How many sopranos does it take to change a light bulb? A: Just one – she holds up the lightbulb and the world revolves around
LA Philharmonic’s Chad Smith
Jennifer interviews Chad Smith, Vice President of Artistic Planning at the Los Angeles Philharmonic. In this interview, he discusses his own path to the performing arts, his vision for the LA Phil, keeping the performing arts relevant in today’s world, and his advice to young artists to take an entrepreneurial
Two-time Grammy Award winning violinist, Hilary Hahn
Jennifer interviews Hilary Hahn, two-time Grammy Award winning violinist. Ms. Hahn discusses her approach to connecting with the audience, her exciting recording projects, and her video interviews with colleagues.
Cutting-edge violinist, Stefan Jackiw
Julia interviews violinist Stefan Jackiw, who is quickly becoming one of the most sought-after violinists worldwide. In this interview, he discusses his musical beginnings and decision to pursue music as a career, his choice to attend Harvard rather than a top conservatory, why music is important to our society, his
Grammy-nominated mandolinist, Avi Avital
Jennifer interviews Grammy-nominated mandolinist Avi Avital. He discusses his choice to start playing mandolin, the process of finding his artistic identify in the midst of a very sparse mandolin-specific repertoire, and his upcoming projects.
Legendary Mezzo-Soprano, Dolora Zajick
Julia interviews mezzo-soprano Dolora Zajick. In this interview, Ms. Zajick talks about her start in opera, her advice for young singers, what we can learn from birds, and gives us a quick lesson in resonance.