Welcome to the iCadenza Blog …
This is a FREE library full of articles written by music industry professionals, aimed at offering expertise and inspiration to aspiring artists.
Yes, it is totally possible to build and cultivate your network online. I’ve been doing it for years.
Long before 2020 hit, I was working in the virtual space. During the years I spent as a consultant and manager, I worked with clients across the US and the world, many of whom I’ve still never met in person. Even now in my coaching practice, there are many clients
Managing Your Own Music Career? The 3 Pillars of Success
If you’re a self-managed artist, you know that it takes a lot of hustle to get your music heard and keep your career on track. You must think like an entrepreneur — which means you might feel like two separate people: an artist and a businessperson. Luckily, it’s possible to
How do I know if you’re the one? Setting up a Collaborator Interview
Collaboration can be the start of Big Wins for your career. As the old saying goes: “If you want to go fast go alone. If you want to go far, go together.” A major shift in your career is often sparked by a strategic collaboration. Finding partners that will work
Setting Big Goals That You Can Achieve
Setting Goals – That’s easy, right? Setting goals and achieving goals. It seems like it should be a straight line… Set a goal Take steps to achieve it Achieve the result Repeat Somehow it never seems that straightforward. The first leap is setting goals in the first place. Let me
Heather Powell Case Study
Freelance violinist Heather Powell recently moved to Los Angeles from San Francisco after working with the San Francisco Opera and San Francisco Ballet. Currently, her work includes playing with the Los Angeles Opera, ballet companies, and recording for soundtracks for motion pictures and T.V. shows. But even with a high
The Power of the Stories We Tell Ourselves
Today I wanted to share a story about stories – how powerful they can be and how we can use them to our benefit. When I was in middle school one night, I wanted a snack and went to the fridge. I ate some potato salad that my parents had