General
“iCadenza offers a great service to singers and musicians trying to bridge the gap between their education and career. Their innovative approaches are unlike anything I’ve encountered and offer a fantastic opportunity for singers to establish their online presence. I am happy to recommend this to our Merola participants.”
Sheri Greenawald – Director of the San Francisco Opera Center and the Merola Program
“The iCadenza team is a treasure, creating innovative solutions for classical artists. These are smart leaders who are working successfully to build a dazzling future for the arts!”
Lauri D. Goldenhersh, LaurisList.com
Consulting
“I’m so happy to be consulting with iCadenza to promote my career. The unprecedented emphasis on entrepreneurship and social media that is required of today’s artists had left me feeling overwhelmed and unprepared. Thank God I found Julia and Jennifer, the executive directors of iCadenza, who have worked with me in a clear and organized way to define or brand myself. The language and images representing me and my work as an artist, teacher, and author is crucial for success and it is almost impossible to try to achieve alone. Julia and Jennifer make branding and promotion doable for me by offering their expert advice, gentle nudging, access to their network of professionals and total belief in my work. Consulting with iCadenza is the one of the best choices I’ve ever made for my career.”
Susan Kane, Soprano, Author, Professor of Voice
Bootcamp
“I feel more empowered. I have always been passionate about performance, but for the first time, I actually feel excited about the business side of the profession, as well. It’s liberating to realize that I can truly enjoy something that has always felt like a burden. It makes me feel unstoppable in my career. If you’re frustrated because you’re already doing everything you can to launch your career – and it’s still not working – come to bootcamp. Believe it or not, there are some strategies you haven’t considered, and a way to sell your music without selling your soul.”
Lindsay Feldmeth, Soprano
Workshops
“Thank you so much for your informative, inspiring, and well-presented workshop. I learned so much from your presentation…The discussions on judgment, self-confidence, willingness to act, and the concept of self-promotion were exactly what most of us there needed to hear – not just for the sake of using social media – but for our lives in general. I appreciate that so much. And now I’m not so intimidated by the idea of social media.”
C. De Leon
“As one of many aspiring vocalists, I was under the impression that a career would automatically unfold with total commitment and devotion to developing my craft. Until I met Julia and Jennifer I was wrong! While exceptional skill in one’s respective craft is required for a career in classical music, a huge sum of a career also depends on ones exceptional self-marketing skills. That being said, this is absolutely something aspiring classical artists must understand in order for their career dreams to unfold! Through long intensive research both Julia and Jennifer have uncovered ways on how to accomplish self-promotion. They have provided specific clear simplistic ways on how to use social media for the artists to market themselves. And it is easy as 1-2-3! I say it’s totally worth the investment so really please take this into consideration. Your career depends on this!”
Emiliano Preciado, tenor
“Eye- and mind-opening”
Carrie Rothenberger
High School Workshop
“I liked that it was entertaining, yet educational. I learned a lot that can really help me in the future choosing colleges and career paths.”
“I liked knowing throughout the workshop that the people speaking used to be in the same place as me and went through the same experiences. I enjoyed listening to what they were saying about what comes next in the process.”
“The interactive elements made the workshop more interesting than those that I had previously attended.”
“I learned a lot about how to promote yourself and incorporate performing arts into the rest of my life.”
“I thought it was immensely helpful. Before this, I had no idea about self-promotion and how to pick a college that might fit my expectations and needs.”