Welcome to the iCadenza Blog …
This is a FREE library full of articles written by music industry professionals, aimed at offering expertise and inspiration to aspiring artists.
Traveling Alone to Gigs and Conferences? Lessons Learned from 150 Days on the Road
This year, if you can believe it, I spent 150 days traveling. That’s 41% of the year! Those 150 travel days included 20 trips, 14 of which were for work and the other 6 for personal reasons. My work travel took me to 15 cities, 12 in the US and
Holiday-Break Listening: Music Podcast Roundup
As we near Thanksgiving and the winter holidays, you’re probably going to be spending a little extra time traveling. So we thought this would be the perfect time to round up the music podcasts that have featured iCadenza over the past few months. Listen while you’re on the plane, in the
Podcast #29: David Taylor
Today I’m excited to share my interview with David Taylor, a leading entrepreneur in the world of classical music who is dedicated to bringing innovation to the arts. As a conservatory-trained cellist, David started the acclaimed Yorkshire Young Sinfonia, a youth orchestra in Northern England that offers a residential summer festival experience for young musicians. In today’s podcast, David shares how he
Sending Cold Emails to Venues and Hearing Crickets? Here’s the Solution
Back when we first started our agency, Cadenza Artists, Julia and I struggled to get responses from presenters to our cold emails. And nothing is more frustrating than pouring your time and energy into an email only to hear crickets in response. The good news is, after a number of heartbreaking
Podcast #28: Alex Blake
What does it take to start a professional performing ensemble? How does an individual artist develop an organization that profoundly impacts their community? In this episode, Jennifer speaks with Alex Blake, conductor and founder of Tonality, a professional choir in Los Angeles that aspires to “bring arts and culture to
How I Stopped Following the Crowd & Built a Music Career I Love
Ten years ago, I was a stereotypical hard-working, driven, committed young musician. I practiced more than my peers, I did everything my teachers and mentors asked, and I earned accolades along the way. All the way through a Doctor of Musical Arts degree, I energetically pursued my biggest goal: to earn a