Welcome to the iCadenza Blog …
This is a FREE library full of articles written by music industry professionals, aimed at offering expertise and inspiration to aspiring artists.
Let’s Skip New Year’s Resolutions this Year and Do Something Better
I’m not doing any New Year’s Resolutions this year and I’m inviting you to join me. New Year’s Resolutions are about becoming a better you. Developing new habits. Nurturing your strengths. Becoming a faster, fitter, kinder, more efficient, more creative you. A way to strive towards who you want to
How the Pandemic Gives You a Chance to Reimagine Your Career
Throughout my life many of the most challenging circumstances in my career also turned out to be the biggest opportunities. Times where the path I was on wasn’t working out pushed me onto a route that was better suited for me. This is a common career story. Why is that?
Acknowledging our Grief
I’ve been really busy the last six months. Acquiring food and necessities during shortages. Checking in with friends and relatives. Worrying about whether my parents were taking sufficient precautions. Setting up Zoom happy hours for friends and group meetings for industry colleagues. Restructuring our group offerings at iCadenza in the
How to Turn Your Creative Spark into Something Actionable
Here is my time tested, three-step process to turn any idea into an actionable project that you can pursue. Artists come to me with so many ideas and they get so excited about them. But almost as quickly as they have an idea they also get disillusioned because they don’t
Safety at Work in the Post-COVID World
I’m hearing from a lot of musicians recently that they are concerned about their personal safety at work. We’re seeing many organizations rush to get back into action. This push is driven by a need to maintain programming, to stay in touch with audiences, maintain revenue, or to provide opportunities
Shifting to a New Music World
In the past couple weeks, it has come to the attention of many artists that a shift to a new normal in the music world may take a lot longer than we originally expected and hoped. We’re all adjusting to the fact that this is a marathon, not a sprint.