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How great is your press kit?

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How great is your press kit? How great do you want it to be? We are thrilled to announce a brand-new Editing Service here at iCadenza – writing and revisions for all your promotional materials. We are so blessed to have a true Press Materials Guru on our team, none other than Maria Elena Altany! … Read more

The Key to Effective Promotion

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There is a pervasive stereotype that musicians are self-centered and self-promoting. After all, isn’t that what the term “diva” suggests? Recall the infamous joke: Q: How many sopranos does it take to change a light bulb? A: Just one – she holds up the lightbulb and the world revolves around her. Obviously, there are similar … Read more

LA Philharmonic’s Chad Smith

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Jennifer interviews Chad Smith, Vice President of Artistic Planning at the Los Angeles Philharmonic. In this interview, he discusses his own path to the performing arts, his vision for the LA Phil, keeping the performing arts relevant in today’s world, and his advice to young artists to take an entrepreneurial approach to their careers.

Cutting-edge violinist, Stefan Jackiw

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Julia interviews violinist Stefan Jackiw, who is quickly becoming one of the most sought-after violinists worldwide. In this interview, he discusses his musical beginnings and decision to pursue music as a career, his choice to attend Harvard rather than a top conservatory, why music is important to our society, his pre-performance routine, and how we … Read more